Sole product designer for Heroclip, an outdoor gear brand, owning brand identity across retail, social, packaging, and e-commerce — working directly with the CEO, marketing, and vendors.
A designer with many hats
As the only designer at Heroclip, the brand needed a single, consistent voice across every touchpoint — retail assets, social content, packaging, and two different storefronts — without the usual layers of a larger design team. On top of that, the physical product itself needed new colorways and packaging that could hold up to production and retail standards..
Exciting role
I owned brand consistency end-to-end: designing retail assets, social content, photography, and video direction, while also developing packaging and new colorway housings for the product line from concept to production-ready specs. I managed and designed the Shopify and Amazon storefronts, led email marketing design, and worked directly with the CEO, marketing, and every external vendor as the sole point of contact for design.
