Building consistency

A fast-growing educational app platform needed a consistent brand presence as it scaled across marketing, email, web, and social channels. Assets were being produced ad hoc across teams, creating visual inconsistency at the exact moment the brand needed to feel cohesive and trustworthy to a growing user base.

My role

I maintained and evolved the brand system across every touchpoint; building marketing assets, redesigning email campaign templates for better engagement, contributing to web design, and extending the brand into social content. Working closely with marketing, I kept every asset aligned to a single visual identity, regardless of channel or team.